Carrying Condoms no longer taboo as women today twice as likely to carry condoms than their mother’s generation. Myth-busting new research for the Condom Essential Wear campaign by ICM reveals that women who take control in the bedroom by demanding safe sex are more attractive to English men.
Men like nothing better than a woman who knows what she wants, with the majority of men polled (68%) believing that women who carry condoms are confident and ‘in control’. Furthermore, more than a quarter of men (27%) would actually prefer their partner to be the one who suggests using condoms.
Female attitudes and behaviour in relation to sex, and roles and responsibilities, have changed significantly over the last 30 years, and "double standards" which used to exist for men and women around carrying condoms are disappearing.
Women in the noughties are twice as likely as women of their mother’s generation to carry condoms - with 31% of women aged 18-24 carrying them on nights out compared with 17% of women of a similar age in the 80’s and 14% of women of a similar age in the 70’s.
